The marketing budget is a sensitive area to discuss when it comes to small businesses, as in an ideal world people would flock to your site, and you could save your precious money. But, unfortunately, we don't live in a perfect world, and marketing is a huge component to achieving success with your company.
However, there are certainly ways to keep your marketing spend to a minimum, and the most popular right now is Facebook video ads. To put it into perspective—you could pay thousands for TV commercials, be exposed to the masses and 99% of them may not be interested in your product or service.
On the other hand, you could utilize content marketing which is completely free. However, that simply does not produce results like Facebook video ads do. Content marketing is typically performed with the long-term in mind, rather than quick growth which is what a small business often needs.
But, with Facebook video ads, you can make every single penny you have count. Firstly, you can laser-target an audience that is interested in your niche to ensure every view has the potential to covert well. Secondly, the cost is extremely flexible depending on how much you are able to spend.
For instance, if you are just starting out and have very limited capital, you could begin a campaign for as little as $5 per day. This may not produce mouth-watering results, but it could get enough views to get you off the ground. In addition, you can then scale it as much as you want, in accordance with your budget.
Furthermore, Facebook video ads have been proven to produce extremely impressive engagement and conversion rates. It makes sense, right? If you’re laser-targeting thousands upon thousands of people, it’s inevitable that you’re going to receive a high percentage of views.
Then, if you’ve optimized your video for a newsfeed, and it is high quality, a good proportion of those views are likely to transition into conversions. Ultimately, for small net spending in comparison to other methods, you’ll generate leads which could be the difference between your business failing and your business flourishing.
Facebook video ads are a smart choice for the small business budget. There are too many benefits to ignore. Think about it—there must be a reason why Facebook video ads are taking the marketing scene by storm!