Images can easily get lost in the plethora of posts on Facebook, and videos have a higher chance of standing out and catching the attention of Facebook users. Out of all digital ad formats, videos have the highest click-through-rate (CTR) of 1.84 percent. You can tell a story in a video and provide more information in a short time than you possibly can in a picture. It has been observed that 95 percent of messages in videos are retained by viewers compared to 10 percent of message retained when viewed in text or picture.
Now you are thinking about how much money you will have to spend to get videos created right? Relax! Technology has changed a lot of things, and even a newbie to video production can create videos without hiring any professional. Discussed in this article are tools that have been specifically created for you to create videos for your Facebook ads by yourself.
TopVid is a relatively new entrant in the video-makers market and it is most preferred for Facebook ads videos because it caters mainly for e-commerce videos. With TopVid.io, you have access to various templates which lasts for a maximum of 15 seconds and with these templates, you can make such videos as new collection videos, sales video, product features video, among others. For any template that you choose, you will only need to replace the images and texts with your own. It only takes a few minutes to get your videos done and you will be amazed at what you have been able to create.
With ANIMOTO, you can turn your photos and video clips into slideshows and marketing clips to tell the story of your business services in minutes. ANIMOTO is used for a wide range of purposes which include making
slideshows of family photos, so you will need to use the ANIMOTO business product for the purpose of your Facebook ads. If you can choose your own video footage, ANIMOTO is a great choice as you will be able to edit, combine, split, add transitions and even add voice-overs to your videos.
MAGISTO is a free app with which you can convert your regular videos and photos into awesome movies. You can easily share on social media platforms and make use of the videos for your Facebook video ads. You can add captions, styles, custom branding and music to your videos.
These are just a few of the top tools you can use to make Facebook Video Ads look professional without the professional price tag.